At The Ideas Lab we turn ideas knowledge and expertise into original businesses books and products. Based in London England The Ideas Lab was founded by John Williams bestselling author of Screw Work Lets Play and Screw Work Break Free. We run group and one-to-one programmes and consult to organisations on the innovation process and creative marketing. John also speaks and writes on creativity innovation entrepreneurship and the changing world of work. Were passionate about ideas... because one good idea well executed can change the world.